The Effectiveness of your SEO could be Reduced if your Hosting is Outside of the UK

You have many options when it comes to a host for your website, and you need to take a multitude of things into consideration before you make up your mind. For most businesses the cost is something that they have to look at because of their budget for overhead expenses. Security for the website is also a priority because you can’t take the risk that what you have displayed will be compromised.

Not only in terms of your own information, but what your customers put on your site when they place an order too. Depending on the type of business you are in, it may be that security is the #1 priority and then cost. Your liability for the information that is being provided has to be something that you really focus on from the start.

What you may not realize though is that the host you select could play a role in how well your SEO (Search Engine Optimization) efforts play out. The location of the server for your host can have an adverse effect on your SEO efforts. That isn’t something that most people with a website know about though.

Studies show that if your host for the website isn’t in the same location as you are, then your SEO won’t be as good as it should be. This happens for a variety of reasons that we will touch on here. The biggest one is that Google will list sites in order of their relevancy in terms of a local search effort. This means if your website is hosted in a country outside of the UK then you aren’t going to rank high in Google. Your efforts to increase SEO ranking are all going to be in vain.

When you are investing time and money in your SEO efforts but they don’t materialize, your bottom line is going to suffer. It is very hard to get high conversion rates online when you can’t get ranked high in Google or the other search engines. You also have to learn about the reputation of the host because if they aren’t a good company, their server may end up being blocked.

You need to know that the host you use for your website is going to be able to offer you an extremely high uptime. The last thing you want is for visitors to come to your site and it is down. You may have just lost a new customer and turned away a repeat customer due to such a scenario. When a website is down often, then the crawlers for Google and other search engines can’t get in there either and they can’t index new materials.

The goals you have in place for your website can be hard to reach if you suffer from frequent downtime of your website. It looks unprofessional in the eyes of customers. Google doesn’t want to be giving their users URLs to sites that aren’t reliable either so you are going to be pushed further and further down the pages.

You need to be very diligent for your SEO efforts to select a local host that can help you to improve on your marketing efforts. You don’t want to be sabotaging your own business because your host is unreliable or they are in a region that isn’t’ similar to your own.

All Dot-Webhosting ASP.NET servers are hosted in the UK.